Skyscanner - Rebrand roll-out
Introducing our brand to the world
In 2019, Skyscanner launched a new global identity created with Koto. The challenge was to roll it out consistently across every channel and market, embedding it into both internal and external touchpoints at scale.
Client
Skyscanner
Services
Creative Direction Project management Team Management Channel strategy Design Training & Enablement
Industries
Travel
Date
2019
Results
Seamless rebrand implementation across 100+ markets and multiple languages
Consistent execution across all global marketing channels
Company-wide training sessions driving brand understanding and adoption
A scalable system ensuring long-term consistency and growth
The challenge
As Marketing Design Lead, I was responsible for translating the new identity into Skyscanner’s global marketing ecosystem. To make this possible, I built the entire implementation process from the ground up - defining creative direction, setting up systems, and leading the team that delivered assets at scale.
Collaboration was critical. I worked closely with design, product, marketing, brand, localisation, and internal communications teams to ensure alignment across every channel and region. This cross-functional approach meant the rebrand wasn’t just a surface refresh, but a shift embedded throughout the organisation.
The process
To support consistency and adoption, I introduced design systems, created guidelines, and ran company-wide training sessions. These workshops helped teams understand the new identity, get excited about it, and feel ownership in bringing it to life.
Ultimately, the process balanced creative ambition with operational rigour - enabling a smooth, consistent rollout that reached millions of travellers worldwide while setting the foundation for long-term brand maturity.
Final results
The rebrand was successfully rolled out across all marketing channels and markets, from digital campaigns and social to partnerships, events, and in-product communications. The consistency and clarity of execution helped reinforce Skyscanner’s refreshed positioning worldwide, building recognition, trust, and momentum across diverse audiences.