Travel with your senses

Enabling travel during pandemic

Unlock the future of seamless banking with Copay, where user experience meets unparalleled rewards. Our cutting-edge UX/UI digital project redefines the banking landscape, making every interaction effortless and every transaction rewarding.

Client

Skyscanner

Services

Art direction Design Channel strategy

Industries

Travel

Date

2020

Results

  • Extended Skyscanner’s COVID storytelling arc with an emotionally resonant campaign

  • Drove strong engagement across social (static, stories, animated) and landing page

  • Kept Skyscanner top of mind during travel restrictions through sensory-led content

  • Strengthened brand perception as empathetic, agile, and human-centred

Project background

During the pandemic, when global travel was still heavily restricted, Skyscanner faced the challenge of staying relevant to travellers who couldn’t book trips yet. Research showed that while people weren’t ready to plan, they still craved inspiration and connection to the idea of travel. To meet users where they were, we needed to shift from practical guidance to emotional storytelling, reminding people why they love to travel in the first place.

Infographic
Infographic
Infographic
Full Dashboard
Full Dashboard
Full Dashboard

The approach

I worked on the art direction and design for “Travel with Your Senses”, a campaign designed to immerse people in the feeling of travel when they couldn’t physically go. The concept centred on evoking four key senses:

Sight → linking to immersive 360° city tour videos so travellers could visually explore destinations from home.

Sound → curated Spotify playlists capturing the atmosphere of different cities and cultures.

Taste → recipes for local food and drink, inviting people to recreate travel experiences in their own kitchens.

Smell → suggested products such as candles inspired by destinations, bringing a sensory reminder of place.

These experiences were brought together through social activations (static posts, stories, and animated posts) and a dedicated landing page that curated all the content in one place. Each execution paired evocative, sensory-driven copy with rich imagery, designed to spark imagination and keep the spirit of travel alive until people were ready to book again.

Final results

  • Positioned Skyscanner as a brand that could connect emotionally with users during a crisis, not just facilitate bookings.

  • Extended the COVID storytelling arc, following on from the empathy-driven #WeWill and the practical Where’s Open map.

  • Delivered strong engagement across social and display, with sensory-driven creative resonating across diverse markets.

  • Reinforced brand recognition as empathetic, agile, and human-centred, keeping Skyscanner top of mind as travel gradually reopened.